Display rack

Also known as a promotional display stand or exhibition booth in the US, this term describes a promotional display: usually a branded printed material attached to a frame (banner stand, pop up display etc.) that helps attract attention for a certain product/service. If you are discounting a product or have a not-to-be-missed offer in-store, then your customers need to know about it. Your display stands are there to show off the items, but to also clearly display prices and current offers. In a typical rack-jobbing business opportunity, the agent or buyer enters into an agreement with the parent company to market their goods to various stores by means of strategically-located store racks. A retail display is anything in a store that houses or promotes your product. A visual merchandising strategy focuses heavily on the appearance of retail displays, as they are often the first point of contact between your product and the shopper